Outdoor advertising is a form of advertising strategy that targets consumers out and about in the world. But it doesn’t just refer to ads that are literally “outdoors.” Ads in malls, subway stations, and any other public space can be considered a kind of outdoor ad. This is why many people call the strategy “out-of-home advertising” or OOH.

What Are the Types of Outdoor Advertising?

The 9 types of outdoor ads we’ll be looking at today are

• Static billboards
• Digital billboards
• Mobile billboards
• Banners
• Outdoor signs
• Transit advertising
• Retail ...